CharacterGPS®
Because leading through disruption demands more than strategy—it demands character
Overview
CharacterGPS® is a structured reflection tool that helps leaders examine the traits that influence how they lead. It provides a practical way to understand what shapes presence, decision-making, and interaction in complex environments.
This tool is designed to support leaders who are looking for steady insight into how their internal traits connect to their external influence. It focuses on visibility, alignment, and actionable self-awareness.
What CharacterGPS® Measures
CharacterGPS® focuses on seven core traits that often define leadership tone and posture:

Authenticity
staying aligned with your beliefs and values

Purpose
clarity around direction and focus

Courage
ability to move through resistance or fear

Resilience
steadiness in the face of challenges

Kindness
responsiveness to others with intention and care

Humility
openness to feedback and shared space

Gratitude
recognition of support, contribution, and context
Each trait is assessed through two dimensions:
- Presence – how firmly the trait is held internally
- Movement – how consistently it shows up in behavior
Instead of static scores, CharacterGPS® maps each trait into a flow state. These flow states offer a snapshot of where the leader currently stands.
Who It’s For
CharacterGPS® is a fit for individuals, teams, and organizations seeking to:
- Reflect on how leadership traits are showing up in real settings
- Identify traits that support or block effective leadership
- Integrate values into strategy and culture
- Create time for thoughtful internal work during change
The assessment is often used in coaching, team retreats, leadership development programs, and personal growth work. It can stand alone or be integrated into broader development strategies.
What’s Included
Engaging with CharacterGPS® gives you:
- A private online assessment
- A personal reflection report, mapping your current flow states
- Tailored reflection questions to guide next steps
- Optional 1:1 or team debriefs to explore results and apply insights
Organizational Use
Companies and institutions use CharacterGPS® as part of culture and leadership initiatives. It helps start conversations around growth, alignment, and the lived experience of values in day-to-day leadership.
CharacterGPS® can be introduced in group settings or as part of 1:1 executive development.
Key Benefits
- Provides leaders with a mirror for self-assessment
- Brings traits like kindness, humility, and courage into clear focus
- Offers a common language for leadership conversations
- Connects internal traits with external outcomes
- Builds leadership culture through shared reflection
Sample Use Cases
- A new leader onboarding into a high-impact role
- A team reflecting on leadership culture and tone
- An executive preparing for a strategic shift or transition
- A leadership development cohort practicing self-awareness
FAQ
Q: Is this a personality test?
No. It’s a reflection tool designed to measure traits based on internal presence and outward behavior. It is not a type indicator.
Q: How long does it take?
About 15–20 minutes to complete the assessment. Reports are usually delivered within 48 hours.
Q: Can we use this for a whole team?
Yes. We provide group onboarding, facilitation, and optional coaching support. Reports can be reviewed individually or in group debriefs.
Q: Do I need a coach to use it?
Yes. There will be a debrief and optional coaching sessions that you could ask for.
Invitation to Connect
If you’re curious about using CharacterGPS® for yourself, your team, or your organization, reach out for a walkthrough. We offer flexible models and support at every step.